Making Smart Money by Marketing “Smart” Buildings

The following article appeared in Buildings magazine in January 1998 Tenants don’t just want plug-and-play computers. They want plug-and-play buildings. From Silicon Valley to Silicon Alley, building owners and managers are increasingly making smart money by marketing “smart” buildings. What’s a smart building? Depends on who you ask. It’s the latest version of the old mousetrap: “Build a smarter building, and tenants will beat a path to your door.” The trouble is, given current trends in buildings technologies, only one path is certain: The future is user-defined. Forget the cyberhype and the technobabble, but always remember the customer. Only...

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