Why Marketing to a Niche Online can be Profitable

  There is power in a monopoly. Being sole distributor of a certain product, service or to a certain group ensures a strong and solid base for any business. It’s no wonder why smaller businesses always either try to target larger groups when they want to expand, and smaller groups when wishing to entrench themselves within a certain market. The ebb and flow of online trends can give us an idea of how capricious online marketing can be, with its constantly shifting website visibility and user communities. One of the best ideas garnered from the chaos of online trend-setting...

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